Social Media and Behavioural Economics

Behavioural Economics + Social Media Ads = New Customers

from £950 / month


Discover the unseen potential customers of your business

through "Behavioural Economics and Social Media Ads."



Uygar Kilic



I am a leading behavioural economics and social media marketing consultant with more than 8.5 year’s experience in academia and business. I have achieved successful results with more than twenty seven clients {From startups to million-pound enterprises}.

I have been a blogger since December, 2009 {My personal blog deals with cars & life}. I was picked-up by Pinterest head office to took part as an influencer pinner during the Pinterest UK launch campaign {#PinItForwardUK}.

The GQ China May 2015 issue featured an interview with me for my blogging experience and how I started.

Before becoming a freelancer, I published an MSc Research thesis on why people talk about brands {University of Birmingham}. The findings established the foundations of my services and provided an analytical in-depth view of consumers decisions.

Find me on Linkedin.


What is Behavioural Economics?


Everyday we make many decisions, do we really make the right decision each time?

Behavioural economics is the combination of human psychology and economics studies. Explains why we make irrational decisions with rational reasons.

We make decisions based on problems, solutions and rewards. When you apply this process to your business, you discover your 'unseen' potential customers.

'People never want to buy a heater, they want warm air. So, market warm air to sell a heater.'

Rory Sutherland From Ogilvy Change explains us. What is behavioural economics?

Photo by Frances Gunn on Unsplash.jpg

Connect with Your Customers Intutively


We buy products, we like Facebook pages, we follow Instagram accounts. It is important to analyse and understand our decision making process in order to change our behaviour.

Social media strategy, content and paid campaigns created with a behavioural economics approach creates an intuitive way of connecting with your customers.

You don't sell features anymore, you sell solutions and the rewards resulting from preferring your brand.




Think & Understand

Decode the decision making process and understand how to change it.

I start by understanding your business and your products. Why should people buy them? What type of problems do you solve?

Then, I analyse your target audience. What are their problems? What are their goals? What do they like? Connect the dots to create a picture of your target audience with its range of different personas.


I develop a creative concept to connect with your target audience and deliver your messages. I identify which behavioural economics tactics should be used and decide how it will be implemented with the creative work.

Then, I focus on content {copywriting and visuals}. Each such content should be based on an assumption and make people stop scrolling or stop walking if advertising outdoors.

Execute & Analyse

Launching the content on social media channels and analysing the results. I revise and optimise the content and the strategy to ensure better results. It is an on-going process to discover the unseen potential of your business.

Paid Social Campaigns {PPC}

Social media platforms run on an ad-based business model. Therefore, I have to market the content I have created. This means using the advertising platforms of social media channels.

Bear in mind that "85% of advertisements never work". Consequently, I use behavioural economics to create ads that work!

I use optimum methods to market your content and to connect with the right audience for your business so that you achieve your goals.

Result? Average relevance score of 7.5 out of 10. More results are shown below.

Photo by Max Rentmeester on Unsplash.jpg

Clients {Past and Present}


Mercedes-Benz Turkey
MAN Bus & Truck Greece
Classic Car Club London
Clive Sutton
Sutton Bespoke
Mando Footloose {Electric Bike} {Agency Client}
ZRide Electric Scooter

Mobile & Tech & Fintech
VENNCOMM TALK {Business Messaging App}
appwoX {Mobile App Developer}
NETZ Fintech
TechComms PR
Grupo Casa PR

Lifestyle & Luxury
Lokum Istanbul
Yacht Investor Magazine
Kundalini Lounge Yoga

Fashion & Design & Architecture
Joanne Stoker {Women Shoes Designer}
Merve Bayindir {Millinery Designer}
ADEMCHIC {Interior Architecture}

Housing & Renewable Energy
Gooee {Aurora LED}
Cocoon Project {Housing}
SESCO Renewables

Fair Recruitment
Kogital {PR Agency}
Propel Technology {PR Agency}
Fair Play Consulting UK
Rima Events {Event Agency}



Cost-per-click decrease 2.5x
Impressions increase 5.4x
Clicks increase 9.8x
Visitor stay on website increase 3.1x

Target {Increase call-to-action}
Call-to-action increase by 4.2x

Cost-per-click decrease 6.7x
Impressions increase 12.7x
Clicks increase 7.2x

Target {Increase website visits}
Visitor stay on website increase 4.3x

Cost-per-click decrease 1.7x
Impressions increase 4.2x
Clicks increase 16x
Visitor stay on website increase 3.5x

Target {Increase CV uploads}
CV upload increase 3.7x


20 Social media strategies are developed, implemented and executed

2000 blog articles are created and published
4000 tweets are written and published
2000 Instagram photos are shared

22% increase in brand awareness
18% increase in brand royalty

11% increase in followers
7.5 average Relevance Score on Facebook and Instagram paid campaigns

3.5x average increase in goals {sales, branding, call-to-action, store visits}

11 WeWork London Lunch & Learn events


Uygar has worked for our company Lokum Istanbul, he was responsible of our social media strategy and accounts. We have worked together over a year and a half and it was a pleasure working with him as he was extremely dedicated to his work and always has a positive can-do attitude. I would gladly work with Uygar again and I wholeheartdly recommend him as he would be a great asset to any team/company.
— Ozge Basbugu | Director of Marketing & Communication at Lokum Istanbul
Uygar has consulted for my business Kundalini Lounge. He was responsible of our social media strategy and accounts. We have worked together over six months time. It was a pleasure working with him as he was very dedicated to his work. I recommend him as he would be a great consultant to your business.
— Mariya Gencheva | Kundalini Lounge, Founder
Uygar has been instrumental to the early stage developments of our brand on social media. While providing prolific and detailed information online, Uygar has also a very good connection with PR agencies and regularly attend luxury brands launches. I really appreciated working with Uygar and defenitely recommend his services.
— Xavier Calloc’h | Yacht Investor Magazine, Publisher
Uygar is a passionate, hardworking & effective marketer with dynamic storytelling abilities. Really enjoyed working with him.
— Nick Cook | Marketing Manager at Gooee

My WeWork Events


More than 150 WeWork London members attended to my events.

12th July, 2017 // WeWork Old Street, London
22nd August, 2017 // WeWork Spitalfields, London
12th September, 2017 // WeWork Soho - Sheraton House, London
2nd October, 2017 // WeWork Spitalfields, London
12th October, 2017 // WeWork London Bridge, London
14th December, 2017 // WeWork Bishops Gate, London
15th December, 2017 // WeWork Devonshire Square, London
15th January, 2018 // WeWork Southbank, London
6th March, 2018 // WeWork Southbank Central, London
28th March, 2018 // WeWork Aldwych House, London
10th April, 2018 // WeWork Spitalfields, London
22nd May, 2018 // WeWork King's Place, London
29th May, 2018 // WeWork Finsbury Pavement, London
19th June, 2018 // WeWork Mansion House, London {14th}




Marketing + social media marketing strategy development with behavioural economics approach // starting from {6-week work} £ 3500

{WeWork members have a 10% discount. Please contact with me through the WeWork network for the discount. Just click here!}

£ 950 per month


Contact now and let's start working

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Office Address
WeWork Spitalfields
1 Primrose Street
London EC2A 2EX

Postal Address
4th Floor 86-90 Paul Street
London EC2A 4NE