A Behavioural Economics Example
We make a decision based on how the information and data is presented to us.
Unfortunately, we are not very good at analysing data in a short time frame!
The decision making is a combination of both conscious and subconscious choices.
Nowadays, most products are identical and we have to frame them to change our perception!
Both burgers are identical.
However, 75% fat free is associated with healthy, tasty and more desirable in our brain and it is a better option. It is the healthier option!
25% fat focuses our attention solely to the amount of fat inside the meat! This is associated with an unhealthy diet in our brain and we perceive it as an unhealthy option.