My First Nudge
Today, I wanted to make a flashback and go back to my childhood.
When I was 12 years old.
I did my first nudge to Bill Gates in 1993.
I was 12 years old and wanted to learn Visual C++ programming language. However it was a very expensive piece of software (~£2,527 in today’s money). It was a very wise way to convince my parents to spend their money on this software.
So, I decided to change the way Bill Gates was thinking. Basically, I framed the Visual C++ pricing from a 12 years old's perspective, and started to write him letters from 1993 through to 1996. I suggested that he introduce student pricing for their software outside of the US. I explained my situation and framed it differently each time I wrote him a letter.
The end result? Microsoft got in touch with me and sent me a very valuable goodie bag. In the early 2000s, Microsoft introduced a student pricing scheme for their products.