I am a behavioural economics consultant.


I change the way, people perceive the reality.

When you change perception, you change how people think, behave and act.

 
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Me & My Clients


I work directly with all of my clients.

Some of these relationships have lasted many years.

They trust my experience, knowledge and ability to deliver results as a one-person consultant.


What I have done for them?

I developed creative concepts.
I created strategy for marketing and social media marketing {Twitter, Facebook, LinkedIn, Instagram and Pinterest}.
I did copywriting.
I created and executed paid social advertisement campaigns {Awareness, traffic, lead generation, app download and more}.
I turned their product or business into a story, storytelling.
I blogged.
I consulted to implement new business policies in companies.

I have done all these by implementing behavioural economics principles.

 
 
 
 
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Behavioural Economics?


A method of economic analysis that applies psychological insights into human behaviour to explain economic decision-making.

A simple definition;

We make irrational decisions and justify them with rational reasons. Behavioural economics enables to understand this pattern.

‘Behavioural economics explains why you don’t save for retirement!’


Where I apply behavioural economics?

Marketing. Social media. Advertisement. Paid campaigns. Strategy development. Policy changes. Creative concepts. Copywriting. HR.

 
 
 
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Results


 

Increased brand awareness to 37% for an automotive client.

Achieved cost per click £0.09 for a graduate recruitment company.

Reached 35% click to install app for UK’s most downloaded app to quit smoking.

Overall;

27% reduction in cost-per-click social ads.
33% increase in brand awareness.
36% increase in click-through ratio.
12% increase in leads.


 

More than 30 Social media strategies are developed, implemented and executed!

2000 blog articles are created and published.
4000 tweets are written and published.
2000 Instagram photos are shared.

24 WeWork London Lunch & Learn events are hosted.

 
 
 
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A Behavioural Economics Example


Framing Effect

We make a decision based on how the information and data is presented to us.

Unfortunately, we are not very good at analysing data in a short time frame!

The decision making is a combination of both conscious and subconscious choices.

Nowadays, most products are identical and we have to frame them to change our perception!

 
 

Both burgers are identical.

However, 75% fat free is associated with healthy, tasty and more desirable in our brain and it is a better option. It is the healthier option!

25% fat focuses our attention solely to the amount of fat inside the meat! This is associated with an unhealthy diet in our brain and we perceive it as an unhealthy option.

 
 
 
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About Me


I am a behavioural economics and social media marketing consultant with more than 12-year’s experience in academia and business. I have achieved successful results with more than 33 clients {From startups to billion-pound enterprises}.

I have been a blogger since December, 2009 {My personal blog deals with cars & life}. I was picked-up by Pinterest head office to took part as an influencer pinner during the Pinterest UK launch campaign {#PinItForwardUK}.

The GQ China May 2015 issue featured an interview with me for my blogging experience and how I started.

Before becoming a freelancer, I published an MSc Research thesis on why people talk about brands {University of Birmingham}. The findings establishes the foundations of my services and provides an analytical in-depth view of consumer decision making process.

 
 
 
 
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Fun Fact


I did my first nudge to Bill Gates in 1993.

I was 12 years old and wanted to learn Visual C++ programming language. However it was a very expensive piece of software (~£2,527 in today’s money). It was a very wise way to convince my parents to spend their money on this software. 

So, I decided to change the way Bill Gates was thinking. Basically, I framed the Visual C++ pricing from a 12 years old's perspective, and started to write him letters from 1993 through to 1996. I suggested that he introduce student pricing for their software outside of the US. I explained my situation and framed it differently each time I wrote him a letter.

The end result? Microsoft got in touch with me and sent me a very valuable goodie bag. In the early 2000s, Microsoft introduced a student pricing scheme for their products.

 
 
 
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Clients {Past and Present}


 

Automotive
Mercedes-Benz Turkey
MAN Bus & Truck Greece
Classic Car Club London
Clive Sutton
Sutton Bespoke
Mando Footloose {Electric bike} {Agency client}
ZRide Electric Scooter

Tech & Fintech
Aqovia {Digital solutions, Ai and machine learning}
Smoke Free {Giving up smoking app}
VENNCOMM TALK {Business messaging app}
appwoX {Mobile app developer}
NETZ Fintech
TechComms PR
Grupo Casa PR

 
 

Lifestyle & Luxury
Lokum Istanbul
Yacht Investor Magazine
Kundalini Lounge Yoga
VICTORY8EVENTS

Fashion & Design & Architecture
Georgina Goodman {Women shoes designer}
Joanne Stoker {Women shoes designer}
Apposta {Online shirt tailoring}
Merve Bayindir {Millinery designer}
ADEMCHIC {Interior architecture}

Housing & Renewable Energy
Gooee {Aurora LED}
Cocoon Project {Housing}
SESCO Renewables

Others
Gregory Abrams Davidson Legal
Fair Recruitment
Ali Matar {Musical marketing}
Kogital {PR agency}
Propel Technology {PR agency}
Fair Play Consulting UK
Rima Events {Event agency}
Samos e-commerce

 
 
 
 
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