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creative
social media marketing
behavioural economics

decode the consumer mind with behavioural economics


do more with less


{worked with more than 24 different companies, they can't be wrong!}

 

I {Uygar},

Have more than 7 years of experience in marketing, social media and blogging.
Both academic and professional experiences.

Worked with 23 clients and growing.
Published more than 2000 blog articles.
Created more than 4000 tweets.
Created more than 2000 Instagram photos.

Did 5 WeWork Lunch & Learn events.
Published a master of science research thesis {marketing, University of Birmingham}.

Had an interview in GQ China May 2015 issue.

 
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what is Behavioural Economics?

 

Behavioural economics explains why we make irrational decisions.

We {humans} make many decisions every day and unfortunately we don't make rational decision. 

We create rational reasons for our irrational decisions.

Behavioural economics explores why people make irrational decisions.

I use the behavioural economics approach to create social media content, social media advertising campaigns, and to develop marketing and the social media strategies.

Behavioural economics approach enables to create campaigns that changes the decision making process of the customers.

So, your brand is preferred against your competitors.

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services

strategy development + implementation + execution

 
  • marketing or social media marketing strategy with a behavioural economics approach
  • social media content creation and curation
  • creative and action focused social media campaigns {ppc}
    • Facebook and Instagram ads achieved an average relevancy score of 7,5
  • target audience insights and analysis + personas
  • in-bound marketing {life style}
  • corporate blogging
 
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clients {24 clients and growing}

 

Automotive {increased sales by 7% in 6-weeks}

Mercedes-Benz Turkey
Social media strategy development.
Managed communities are Facebook, Instagram and Twitter.
Guest blogging, published 10 blog articles.

MAN Bus & Truck Greece
Social media strategy development.
Managed communities are Facebook and Twitter.

Classic Car Club London
Social media content creation.
Managed communities are Facebook, Instagram and Twitter.
Social media community engagement.

Clive Sutton
Social media strategy development.
Managed communities are Facebook, Instagram and Twitter.
Corporate blogging.
Content creation.
Competitors analysis.

Sutton Bespoke
Social media strategy development.
Managed communities are Facebook, Instagram and Twitter.
Content creation.
Competitors analysis.

ZRide Electric Scooter
Social media and marketing communication strategy development. 
Managed communities are Facebook, Instagram and Twitter.
Content creation and curation for all social media channels. 
Establishing the brand on digital platforms.
Analysis of the competitors.

Fashion {increased sales by 8% in 6-weeks}

Joanne Stoker Women Shoes 
Social media and marketing communication strategy development.
Managed communities are Facebook, Instagram and Twitter.
Social media strategy development.
Instagram photography.
Analysis of the competitors.

Merve Bayindir Millinery Designer
Social media strategy development.
Managed communities are Facebook, Instagram and Twitter.
Analysis of the competitors.
Social media content creation.

 

Lifestyle & Luxury {increased sales by 10% in 6-weeks}

Lokum Istanbul
Social media and marketing communication strategy development.
Managed communities are Facebook, Instagram, Twitter and Google+.
Content creation >3300 tweets published.
Blogger engagement.
Social media community management.
Analysis of the competitors.

Yacht Investor Magazine
Social media content creation >750 tweets published.
Social media community management.
Managed communities are Facebook, Instagram and Twitter.

Kundalini Lounge Yoga
Social media content creation.
Managed communities are Facebook, Instagram and Twitter.
Social media community management.
Analysis of the competitors.

VICTORY8EVENTS
Social media training for Facebook and Instagram.

Mobile & Tech & Fintech {increased sales by 15% in 6-weeks}

appwoX Mobile Apps
Digital marketing and social media content creation and strategy development.
Managed communities are Facebook and Twitter.
Corporate blogging.

NETZ Fintech
Social media and digital campaign development.

TechComms PR
Social media content creation for the Instagram.

Grupo Casa PR
Competitor analysis (SWOT based) for a tech start-up.

 

Housing & Renewable Energy {increased call-to-action by 14% in 6-weeks}

Gooee {Aurora LED}
Social media marketing strategy development.
Managed community Facebook, Twitter and Instagram.
Social media content creation.
Social media community management.
Social media ad creation and execution.

Cocoon Project Housing
Social media and marketing communication strategy development.
Managed community Facebook, Twitter and Google+.
Social media content creation.
Social media community management.
Office 365 migration.
Analysis of the competitors.

SESCO Renewables
Digital strategy development.
Analysis of the competitors.

Others {increased CV applications by 25% in 6-weeks}

Fair Recruitment
Social media consultancy (strategy development, content creation and implementation).
Managed community Facebook, Instagram, Twitter, Linkedin and Google+.
Marketing communication strategy development.
Website redevelopment.
Corporate blogging.

Kogital
Social media training for Twitter, Instagram, Facebook.
Strategy consultancy.
Creative support for the campaigns.

Propel Technology
Social media marketing and trends training.

Fair Play Consulting UK
Digital marketing strategy consulting.

Rima Events
Social media marketing training.

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minimalism

 

My approach to the social media marketing is the minimalism. Keep the content and the visuals simple and clear to capture the attention of the audience.

Through the minimalism, I have achieved great results on Facebook and Instagram advertisements. This lead to increase the marketing performance of my clients.

Such as; increase brand awareness, significant raise in sales, improved brand loyalty and established a stronger brand positioning among the competitors.

There is no greatness where there is not simplicity, goodness, and truth.
— Leo Tolstoy
 
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my events

 

12th July, 2017 // WeWork Old Street, London // The Fundamentals of the Social Media Marketing

22nd August, 2017 // WeWork Spitalfields, London // Social Media Marketing with the Behavioural Economics

12th September, 2017 // WeWork Soho - Sheraton House, London // Social Media Marketing with the Behavioural Economics

2nd October, 2017 // WeWork Spitalfields, London // Decode the consumer mind with Uygar

12th October, 2017 // WeWork London Bridge, London // Social Media Marketing with the Behavioural Economics

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academic

 

My academic background started in 2006 as a research assistant at Anadolu University in Turkey.

In 2007, I published a paper at the Atiner Mass Media Conference. "Branding Strategies in the Automotive Industry: Turkish vs Global".

In 2010, I started a MSc Research degree in marketing at the University of Birmingham. I have conducted research to investigate the tendency of consumers to talk about particular brands beyond consumption concerns.

It is available to download from Google Scholar. "Brand talkability: an investigation into the concept of brand talkability and its antecedents".

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testimonials

 
Uygar has worked for our company Lokum Istanbul, he was responsible of our social media strategy and accounts. We have worked together over a year and a half and it was a pleasure working with him as he was extremely dedicated to his work and always has a positive can-do attitude. I would gladly work with Uygar again and I wholeheartdly recommend him as he would be a great asset to any team/company.
— Ozge Basbugu | Director of Marketing & Communication at Lokum Istanbul
Uygar has consulted for my business Kundalini Lounge. He was responsible of our social media strategy and accounts. We have worked together over six months time. It was a pleasure working with him as he was very dedicated to his work. I recommend him as he would be a great consultant to your business.
— Mariya Gencheva | Kundalini Lounge, Founder
Uygar has been instrumental to the early stage developments of our brand on social media. While providing prolific and detailed information online, Uygar has also a very good connection with PR agencies and regularly attend luxury brands launches. I really appreciated working with Uygar and defenitely recommend his services.
— Xavier Calloc’h | Yacht Investor Magazine, Publisher
 
 
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prices

 

marketing + social media marketing strategy development with behavioural economics approach // starting from {6-week work}

Β£ 1800


{small} Β£

790 / month

{medium} Β£

1190 / month

{large} Β£

1490 / month


Face-to-Face training Β£

80/hour {min. 3-hr}

{WeWork members have a discount. Please contact with me through WeWork for the discount. Just click here!}

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my blog cars & life

 

December, 2009. I started my personal blog (cars & life), dealing with stories about cars, fashion and lifestyle. I have written more than 2,000 blog posts.

My blogging success led me to take part in the Pinterest UK launch campaign #PinItForwardUK.

Blogging helps me to develop skill sets and experiences that can be transferrable to my clients. 

It has been more than seven years, and I am still blogging.

 
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contact now and let's start working

 

Cronus Business Consultancy

Office Address
WeWork Spitalfields
1 Primrose Street
London EC2A 2EX

Postal Address
4th Floor 86-90 Paul Street
London EC2A 4NE

hello@cronuscn.com

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