Successful ideas usually sound irrational.
Christian Louboutin. Supreme. Starbucks. Moleskine.
I am going to make uncomfortable high heels. I will paint their soles in red.
Sell them at a very expensive price. People will complain when they wear them.
And they will want to buy more!
- Christian Louboutin
I am going to sell hoodies and t-shirts with my brand in sans serif font with red background.
I will target for skateboarders, but everyone will want to own one. The collection will be expensive and limited in quantity. People will queue to buy them.
In twenty years time, Louis Vuitton will create a limited collection with my brand.
I am going to sell coffee in a paper cup. I will sell it for £3.
People will come and wait to buy their coffee, I will not serve them.
People will want to buy again and again. They will be happy to wait in a queue as well.
They will carry the paper cup as a fashion accessories with their name written incorrectly.
I am going to make a notebook with high quality paper. It will have a strap.
It will be in different colours.
It will be much more expensive than others and people will buy them and never use them.